Tophatter Misleading Listing Policy

Tophatter is a fast-moving, auction marketplace that provides quality shopping experiences for our users. In order to ensure customer satisfaction, sellers are expected to review their product listings are accurate. There are 5 major ways that a listing can be misleading

The specifications of an item are misrepresented

When a product listing is created, it should accurately represent the what the buyer will receive. Misleading a buyer about the item they’re purchasing creates unrealistic expectations for buyers and lead them to think they’re getting something that is worth more than what they saw in the listing. This, in turn, impacts the seller as their items receive poor ratings and feedback.

When describing an item, the listing image title/image/description should all accurately describe the item, including what it’s made of, what it does, and what comes with it. This includes displaying boxes when the items don’t come packaged in one.

Additionally, Tophatter’s Jewelry guidelines specify that sellers cannot use gemstone names to describe materials that are not actually gemstones. Similarly, items cannot be called sterling silver or solid gold if that is not true.

Do

Accurately describes the ring

Don’t

This ring is not aquamarine, diamonds, or sterling silver

Do

Accurately describes the materials in the leggings

Don’t

The leggings are not cashmere, they are cotton/poly/spandex


Images in the listing don’t show the actual size of an item

We love when a seller wants to highlight their item in a way that makes it look its best! However, it’s just as important that the item is displayed in a manner that clearly indicates how large the item is. Even if the dimensions/size is included in the description, the images must also convey this information.

To make it even clearer, dimensions should be included in both Metric (cm) and Standard (in) units in both the title and the description.

Do

Image includes dimensions in inches and centimeters, and includes image inset showing that the item doesn’t arrive mounted

Don’t

No dimensions on image and shows item mounted

Don’t

Item appears larger than it really is


The image/title/description differs in quantity from what the buyer will receive

If an image in a listing shows 20 of something, a buyer is going to expect to receive 20 of that item. Because shopping on Tophatter is such a visually-based shopping experience, it’s important that all the images in a listing, especially the primary image, show the correct quantity that a buyer will receive.

Do

Image shows only what the buyer will receive

Don’t

Image shows many more wrenches than the buyer will receive

Do

Image is clear that the buyer will receive one (1) light

Don’t

Shows 3 lights, and mentions 16-LEDs, while buyer will receive one (1) light

Do

Use a great image that shows what and how many the buyer will receive

Don’t

Image shows more than 48 pens, while the buyer will receive 12 refills


The image/title/description doesn’t make it clear what the buyer will receive

The images in some listings contain too many items and can confuse the buyer about what they are receiving. The primary image in a listing should make it clear what the buyer is actually buying. If the primary image includes a box/case the purchase should include a box/case. The same principle applies to any accessories and/or add-ons shown on the primary image.

Do

Image is clear that buyer will only receive pen refills

Don’t

Image shows actual complete pens, but listing is for refills only

Do

Image shows what the buyer will receive

Don’t

Image should only show camera, not waterproof case

Do

Image is clear that the buyer will receive strip lighting

Don’t

Image makes it unclear if the buyer is buying a TV or lights


The title/description don’t match the items in the images

When loading items to Tophatter, it’s important to be sure that the title and description are accurately matched to the images of the products.

Don’t

Image is unclear what is for sale

Tophatter Seller Policies Overview
Tophatter Misleading Listing Policy
Tophatter False Advertising Policy
Tophatter Copyright Policy
Tophatter Shipping Policy