Item Guidelines & Templates

This Item Guideline & Templates will be updated regularly to show recently listed products that have been reported because they are not shown or described accurately.  

Tophatter is a visual platform and it is important that items are listed accurately, and clearly show the shopper exactly what they will receive within the first picture.

Doing this prevents a seller account from having product blocked, receiving too many return requests and negative feedback on their items. It allows a shopper to see exactly what they are bidding on within the 90-second auctions. You may also want to review the Tophatter Misleading Listing Policy.

The following examples explain and demonstrate the correct way to list these items.


Electronics

Bluetooth Translator Receiver

This is a Bluetooth Translator Receiver.  Our shoppers are stating that they are having issues pairing this device or getting it to work.  With these types of items it is important that the instructions for how to use the item are in English and clear and readable.

Shoppers are confused because the photos indicate either a “headset” or “earplugs” and the item does not come with that.   If the TF Card is not included, be sure to say this on your first image.

The first image in the listing below shows that the TF Card is not included and says to “Connect your headphones or earphones”.


RC Quadcopter X5UW Drone with Camera 4CH

This is a remote controlled Drone with camera.  Shoppers love drones but there have been many refunds because the drone has arrived broken due to poor packaging. Because the item has many pieces and they are made of plastic, they can easily break in transit. It is important to ensure the item arrives in excellent condition for the buyer. We recommend bubble wrapping the item and using strong packaging with lots of padding.

Also, If the controller/transmitter does not include a battery, that should be noted. Please make sure that clear instructions are included in English for assembling the drone.

In this example:

  • First image and Title clearly show the shopper what they are getting.
  • If there are no batteries included for the Remote Control/Transmitter it must say that on the first image.

Single S650 Mini Wireless Bluetooth Earbud / Earphone

This is a single miniature wireless bluetooth Earbud/Earphone. Shoppers are disappointed when receiving their item because they expect to get headphones or two earbuds.  It is important that the listing makes it clear that this is a single earbud. Do not use words like “headphones”, “earphones”, “stereo” or “headset” when shipping a single earbud/earphone. Please make sure that clear instructions in English for pairing the item with both Android and iOS are included.

In this example:

  • First image and Title show that the shopper is getting one (1) earbud
  • Dimensions in both inches and centimeters/millimeters are always recommended, especially where there is nothing to compare the size of the item to.

Gaming Headphones

This item can be used for gaming, but the shopper needs to know what type of console the headset will work with.  It is always a good a idea to have shopper check their consoles for compatibility and for sellers to list what the item will or won’t work with if they know those details.

In this example:

  • The first image asks shoppers to check their console for compatibility, and that an adapter may be necessary.
  • The description matches the info in the first image.
  • The second image shows what is included and states the type of cable/connectors/jacks/ports, etc.

Travel Folding Binoculars

These travel folding binoculars are small and do not have “Night Vision.”

In this example:

  • The first image clearly shows their size next to a reference object (hand) for comparison.
  • The second image gives clear measurements in both inches and centimeters.

DZ09 Smartwatch

The DZ09 Smartwatch is a great selling item but it is important to make clear what is needed for it to function correctly. For example, it cannot accept phone calls and text messages without its own SIM card on the shopper’s cellular plan.

In this example:

  • The first image clearly shows that the watch is suitable for the Android platform.
  • The first image reflects only the apps that will work on the phone without a SIM card.
  • The first image also shows that a SIM card is required for full functionality, and a memory card is needed.
  • The second image shows the colors available.
  • The Description shows the specifications and what is included in the package.
  • Additional Tips:
    • If the watch does not come in a box, do not show a photo of the watch with a box.
    • List a memory card as an Accessory Upsell.

Bluetooth Smart Watch for Android/iOS

This product is a Smart Watch but not a DZ09 Smartwatch. It is compatible with both Android and iOS.

In this example:

  • The first image clearly shows that the watch is suitable for both Android and iOS platforms.
  • The first image also shows that an SD card and SIM card are not included.
  • The second image shows the colors available.
  • The Description shows the specifications and what is included in the package.
  • Additional Tip:
    • List a memory card as an Accessory Upsell.

Wireless l7s TWS Pair of Earpieces with Charging Box

In the past this was frequently listed as a single unit, which pictures showing a pair of earpieces, which leads to returns and poor ratings. Here is a great example of a clear and accurate listing for Wireless l7s TWS Earbuds.

In this example:

  • The Title clearly states what the item is and how many earpieces are included. If the item only has one earpiece, then it must be made clear in both the title, description and first image.
  • The first image shows the item, the box it comes in and the charging box.  It also shows the available colors.
  • The second image give clear instructions on how to pair both earpieces. The Description also has this information.
  • The Description clearly states the specifications and what is included.

Mini Game Console

Electronic products require clear and accurate information that states exactly what the product is, what is included in the offer and what the product will work with.  

In this example:

  • The first image shows exactly what is being offered and what is included.  Your photos should only show what is included in the offer. (i.e.; if you are selling only the controllers, do not show a photo that includes the console).
  • The second image shows what is included (Console, 2 Controllers, AV Connector Cables and US/EU/AU Plug.
  • The Description clearly states the specifications and what is included.
  • There are no game characters from games that are not built in to the console.
  • Additional Tip:
    • If your product has an AV line connector, offer an AV to HDMI converter an Accessory Upsell.

Wireless Charging Pad

This product is a small charging pad with low wattage and will only work with Qi compatible phones. Letting the shopper know this on your first image is essential and will lessen the returns and negative feedback.

In this example:

  • The first image shows the charger with a phone and clearly indicates the wattage and that it will only work with Qi compatible phones and the size of the charger.
  • The final image indicates the types of phones that are compatible with the Qi charger.  This information should be reiterated in your Description of the product.

A33 Allwinner Tablet

This product comes in different sizes and colors but includes a small Quad Core chips and works with 3G. Shoppers like these, but it is important that they know what they are getting. This will greatly reduce returns.

In this example:

  • Keep your Description accurate and succinct- remove unnecessary verbiage.
  • The item is described accurately as “A33 Allwinner New 7 inch – 4.4 Quad Core – 3G”.  Make sure your title and description indicate the size. All electronics items should have this type of important information on the first image.
  • The first image shows the Release Date- another piece of information that is important to a shopper.
  • The first image shows the camera resolution.

Home

Small Electric Pet Heating Pad

This is a small heating pad for your pet.  It only measures 15 ¾” x 15 ¾” inches.

What should not be done:

Below are two examples of what should not be done.

  • In the first example, there should not be photos of animals.  Showing a very large dog like the St. Bernard pictured, is misleading to the buyer.   and should not be included.
  • The image does not have any measurements.
  • In the second example, there is nothing showing on the image at all.  Again, your image should have measurements.
  • Titles for your item should be short and concise.   This is a Small Pet Heating Pad.  Any other information can be added to your Item Description.

What should be done:


105 Mixed Rotary Tool Accessories – For Grinding, Polishing and Sanding

This is a mix of different accessories that can be used with a Rotary tool.  This is a very handy item and Shoppers enjoy these types of items. The largest complaint received is that there is no Rotary tool included.  Along with this complaint Shoppers do not expect the pieces to come in a plastic bag and they expect to receive 105 pieces if that is what you are offering.

The easiest way to fix these issues is to make sure you do not show a Rotary tool in your photos and do not show a box with the pieces in it, if you are not shipping the box.   You will want to check each order to make sure that the correct number of pieces are included.


UltraSonic Animal Training Device

This is a pet training tool. In our research, some shoppers have said this doesn’t work, while some reference that a battery is required but not included. Before deciding to sell this item, it is recommended that you inspect the product to make sure wires are connected and battery terminals are tight. If you decide the item is high enough quality for your business, packaging it carefully for shipping so it will not be crushed will help ensure the shoppers are satisfied once it arrives.

  • The first image should clearly state “9 Volt Battery Not Included”.
  • Dimensions in both inches and centimeters are always recommended, especially where there is an image inset making the item appear very large, such as in this example.

Solar Lawn Lamp Light

This item has been frequently sold on Tophatter with limited or confusing information resulting in shopper dissatisfaction. The listing usually advertises one (1) solar light, and often the total number of LEDs in the unit included in the title, which further confuses the shopper.

It must be made extremely clear that the listing is only for one light if that is true. The number of LEDs in the unit is a less important detail that can be included in the description instead of the title.

What should be done:

  • Clear Title stating the total number of lamp items included.
  • First image showing only the actual number of items the shopper will receive.
  • Dimensions included in both Metric (cm) and Standard (in) units in both the first image and description.
  • Description states what material the item is made of.
  • If a box is not included, state that in the description.
  • Additional tip:
    • These items work best in multiples, and additional Lawn Lamps can be offered as a BOGO Upsell.

What should not be done:

  • Do not show more items that the shopper will not receive; do not show a higher quantity of items than what is included.
  • Add dimensions for the item in centimeters and inches on the first image.
  • If you are shipping without a box, do not show a box in your photos.

Area Rug/Mat

Some of the listings for this rug are misleading, showing the item as wide as a standard couch, and filling the entire room.

What should be done:

  • The first image does not reflect size in an inaccurate comparison to furniture.
  • The title is clear.
  • The first image in the listing shows the actual dimensions of item included in both Metric (centimeters) and Standard (inches) units.
  • The description states the material content.

What should not be done:

  • The first image does not accurately reflect size in comparison to furniture.
  • The title is unclear.
  • First image and description do not show dimensions in Standard (inches), only in Metric (centimeters).
  • Description does not state what material the item is made of.

Mini Book Safe

This product is a small/mini replica of a book with a built in locking safe that allows someone to hide small items. It’s a smaller version of a larger style of book safe that shoppers are familiar with.

In this example:

  • This is described accurately as a “Mini” Book Safe.
  • It has clear dimensions in both inches and centimeters.
  • The first image shows only the item the shopper will receive.
  • The second image shows the item next to a reference object for size comparison.

Storage Bags

This product comes in different colors but can only be used for light weight storage items.

In this example:

  • The item is described accurately as “Light Weight Storage Bag”.  
  • The first image shows one bag because this is the quantity being sold.
  • The first image also shows the weight the bag can hold in both grams and ounces, and the measurements of the bag in both inches and centimeters.
  • The second image shows the different colors the shopper can choose.
  • The description matches the information on the first image.
  • Additional tips:
    • Always using both centimeters and inches makes it understandable to a larger percentage of shopper
    • Offer extra bags as a BOGO Upsell.

Gel Pen Refills

This product are the refills that are used with gel pens. It does not include the actual pens.    

In this example:

  • The item is described accurately as “Gel Pen Refills”.
  • The first image and title show the number of refills the shopper will receive.
  • The second image shows the measurements of a single refill in both inches and centimeters.
  • Additional tip:
    • If you have access to the complete pens in addition to the refills, consider making that available as an Accessory Upsell.

Beauty

Silicone Teeth Coverings

These are Silicone teeth coverings.  There have been many dissatisfied shoppers who have received this item thinking they were dentures or false, fake teeth.   It is important that a shopper knows that these are not Orthodontics (braces) or Dentures (artificial teeth) and are for Cosmetic Purposes Only.

  • First image should state that these are “For Cosmetic Purposes Only” and that they are not dentures or braces or any type of dental device.
  • First image should state what the teeth covering is made of.
  • First image should show exactly what the Shopper receives.  If it is just the upper teeth coverings with gums, that is what the picture should show.
  • Your Title and Item description should state if these are for upper teeth, upper teeth with gums, lower teeth or lower teeth with gums

Wrist Coverings with Magnets!

These are wrist coverings made of nylon and spandex and have magnets inside them.  These are being advertised as producing “heat” and having many types of healing benefits.  Unfortunately, research shows that the only heat is from the covering itself. These items can still be sold but they need to be advertised correctly so that a Shopper knows what they are getting is not disappointed when the item arrives.

This item should not be called a “brace” and the listing should not mention “heat”.


  • First image shows the size and material and how the item can be worn.
  • If the item you are selling does not have thumb holes do not show images with a thumb hole.  

Sonic Toothbrush

This product is a battery powered Sonic toothbrush with a vibrating massage head.  

  • The first image should include the following:
    • The fact that this is a vibrating (sonic) toothbrush, not a rotating (spin) brush
    • There is a choice in colors
    • The product is plastic
    • The product is battery powered
    • The battery is not included
  • The other images show the colors and give info on vibration

CBD Oil – THC Free

Right now CBD Oil is a hot, but rather controversial item in the US. The product comes in different strengths and mixtures. Different states have different laws regarding the sale of it, and the postal service may also regulate the shipment of items contain CBD depending on where the shopper lives and where it is shipped from.

The good news is that if this item is accurately described and packaged correctly, it can be sold, and your customers will know exactly what they are getting. If you are selling CBD Oil, make sure you have receipts from your manufacturer or supplier for the CBD Oil you have purchased, as you may be asked to provide them.

In this example:

  • Additional tips:
    • Make sure you do not prescribe or indicate a dosage.
    • Package your item well to insure it will not break in shipment.  Bubble wrap the item before shipping.
    • Shoppers love the option of being able to purchase more than 1 bottle at a time.  Consider offering a BOGO Upsell.

Accessories

4-Piece Small Bag Set

This product includes 4 pieces. They are small and they are made of PU Leather. PU leather is an artificial material made from the fibrous part of an animal hide which has been coated with polyurethane. Indicating the size of each bag in both inches and centimeters is important to the shopper.

In this example:

  • The first image shows one set. This listing is for the “Pink” set and shows the color and dimensions of each of the bags. This information is also in the Description.
  • The next 4 images are the same set but in the different colors the shopper can pick from.
  • In your Description, it is important to let shoppers know that these bags are PU Leather and explain what PU Leather is.
  • Only show photographs of the colors you keep in stock.
How do I create a product listing?
What condition are items in?
What can't be sold on Tophatter?
How can I provide proof of authenticity?
Category Listing Guidelines
Item Guidelines & Templates