We are Growing our Buy Now Offerings! Follow these Simple Steps to See More Fixed Price Sales

Posted on July 15th, 2019 by Hanna Matyiku

We are expanding our fixed price sales; get in on the growth! For a limited time, we are giving Buy Now products outside of Campaigns impressions for free! Follow these few easy steps to start growing your fixed price sales on Tophatter.

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Announcing the first-ever Tophatter Day!

Posted on June 4th, 2019 by Hanna Matyiku

We are launching a week-long sales event to encourage more volume and higher ASPs through increased competition. From June 8-14, Shoppers will be incentivized to buy more products during “Rewards Week,” as all purchases made during this week will unlock discounts that can be used on June 15, Tophatter Day. The more Shoppers buy, the more discounts they earn. 

What does this mean for Sellers? 

Tophatter will be giving the discounts. Your margins and final sales prices will not be affected. We are focused on driving more volume & higher ASPs for you, our Sellers. 

How do you prepare? 

  • Now until June 8: Test new products in Reminder Campaigns to assess their conversion and generate demand. This will help you find new “winning” products on Tophatter. And Shoppers who set Reminders from these Campaigns will receive an alert when they go up for auction. 
  • June 8-14: Move products that converted well in your Reminder Campaigns to Auction Campaigns for Volume. Ensure you set aggressive Scheduling Fee Bids, so you benefit from the increase in purchases across the platform.
  • June 15-16: Tophatter Day will last for a full day in all time zones, to include our global Shopper-base, so ensure your Scheduling Fee Bids and Campaigns budgets are high during these two days. 

Use our data to help find winning products

Have you checked out the Category Insights tool on your Seller Dashboard? This page updates hourly with performance of categories and subcategories across Tophatter. See what categories are seeing rising ASPs and Sell Rates and try new inventory, accordingly. 

Answering your frequently asked questions on Campaigns

Posted on May 28th, 2019 by Hanna Matyiku

This FAQ will help you learn more about our Campaigns tool and how to best use it. As the tool continues to evolve, so will this FAQ. So check back to continue learning.

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Introducing Buy Now Campaigns: Drive Exposure to Fixed Price Items & Gather Data on Demand

Posted on May 24th, 2019 by Hanna Matyiku

Our newest Campaign, Buy Now Campaigns brings a fixed price option to this tool suite. These Campaigns are a win win: drive more exposure, and potentially sales, to fixed price items, while also garnering more data on how these items convert Shoppers.

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Introducing Reminder Campaigns: Generate Demand & Gather More Data on New Products

Posted on May 15th, 2019 by Hanna Matyiku

Reminder Campaigns are a new tool built to help generate demand and collect data on Shopper behavior. Products in Reminder Campaigns do not go up for auction; instead they are displayed more like an ad within the feed. The product listing garners impressions data and the customer can set a Reminder, if they are interested in the product. A Reminder will send a push notification to the Shopper when the product goes up for auction.

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Use New Category Insights to Power Your Inventory

Posted on April 16th, 2019 by Hanna Matyiku

Today, we launched Category Insights in the Seller Tools. Category Insights provide an hourly look at product performance across Tophatter at a category and subcategory level. By comparing the last 7 days to 7-14 days ago, Category Insights shows recent demand trends to help with your inventory planning and selling performance.

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5 Things You Didn’t Know About Inventory Financing

Posted on April 15th, 2019 by Hanna Matyiku

In business, cash is king. Without it, you couldn’t grow. But cash flow isn’t always reliable, especially in ecommerce when your income is tied up for two weeks or longer. Which is why many marketplace sellers turn to financing. But is financing right for your business?

To help you make more sense of this space and see how you can take your business to the next level, here are five things you didn’t know about inventory financing.

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Welcome to the Tophatter Seller Hub

Posted on April 15th, 2019 by Hanna Matyiku

Today, we launched the new Tophatter Seller Hub! The Seller Hub serves as a home for all the information you need as part of our Seller community.

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Introducing an Improved Fee Structure

Posted on April 9th, 2019 by Caroline

What you need to know about the new fee structure:

2019 is a big year for the Tophatter community. In 2018 we focused on controlled growth, improving predictability for Merchants. This year, we are empowering Merchants with more education, tools, transparency, and most importantly putting control into your hands.

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Tips & Tricks: Make Campaigns Do the Work For You

Posted on January 4th, 2019 by Aimee

Who doesn’t want to make selling easier? We built the Campaigns tool to do the work of testing for you. To get started, we put together some tips and tricks to get the most of your Campaigns.

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