Reminder Campaigns are a new tool built to help generate demand and collect data on Shopper behavior. Products in Reminder Campaigns do not go up for auction; instead they are displayed more like an ad within the feed. An impression is generated each time your product is seen on a Shopper’s screen. 1000 impressions means […]
Buy Now Campaigns bring a fixed price option to the Campaign tool suite. These Campaigns are a win win: they drive more exposure, and potentially sales, to fixed price items, while also garnering more data on how these items convert Shoppers. Products in Buy Now Campaigns will run in a slot on the main feed. […]
Campaigns allow you to test new products in a highly controlled environment. You can group products with a desired scheduling quantity, daily budget, and lifetime (multi-day) budget and track the real-time performance of the grouping and products. Here are some definitions that you will need to know: Daily Budget: This is the total advertising budget […]
We are expanding our fixed price sales; get in on the growth! For a limited time, we are giving Buy Now products outside of Campaigns impressions for free! Follow these few easy steps to start growing your fixed price sales on Tophatter.
Tophatter is pleased to offer our sellers the ability to purchase shipping insurance through our third-party label provider, EasyPost. Sellers will need to weigh the cost and benefit before purchasing insurance, as it may not be advisable on all orders. How to purchase insurance: For orders where the final bid is less than $100 (excluding […]
We are launching a week-long sales event to encourage more volume and higher ASPs through increased competition. From June 8-14, Shoppers will be incentivized to buy more products during “Rewards Week,” as all purchases made during this week will unlock discounts that can be used on June 15, Tophatter Day. The more Shoppers buy, the more […]
This FAQ will help you learn more about our Campaigns tool and how to best use it. As the tool continues to evolve, so will this FAQ. So check back to continue learning.
Our newest Campaign, Buy Now Campaigns brings a fixed price option to this tool suite. These Campaigns are a win win: drive more exposure, and potentially sales, to fixed price items, while also garnering more data on how these items convert Shoppers.
Reminder Campaigns are a new tool built to help generate demand and collect data on Shopper behavior. Products in Reminder Campaigns do not go up for auction; instead they are displayed more like an ad within the feed. The product listing garners impressions data and the customer can set a Reminder, if they are interested […]
Today, we launched Category Insights in the Seller Tools. Category Insights provide an hourly look at product performance across Tophatter at a category and subcategory level. By comparing the last 7 days to 7-14 days ago, Category Insights shows recent demand trends to help with your inventory planning and selling performance.