How to Optimize Listings to Maximize Holiday Sales

Posted on October 31st, 2019 by Caroline

With the holidays quickly approaching, we wanted to take advantage of this opportunity to pass some tips on to you so that you optimize your listings, minimize Incident Fees and maximize sales. Most of the complaints seen by our Support Teams surround misleading images, alongside incomplete product descriptions. This means that the number of returns […]

Tophatter Bonus Credits

Posted on October 9th, 2019 by Caroline

What are Tophatter Bonus Credits? Tophatter Bonus Credits give Sellers an opportunity to incentivize buyers to purchase products through auction Campaigns. Sellers can give buyers back up to 2% of the total purchase price. The entire credit amount goes to the buyer’s wallet when they win and pay.  Why should I use Tophatter Bonus Credits? […]

Introducing Bonus Credits

Posted on October 9th, 2019 by Hanna Matyiku

Peak season is kicking off and Tophatter wants to help you optimize your sales. That’s why we rolled out Bonus Credits. This feature allows you to incentivize shoppers, boosting your final auction sale price. Bonus Credits allow sellers to offer a credit to the winner of the auction. Sellers can offer the winner up to […]

Update to Payout Cycles: New 30-Day Payout Available

Posted on August 15th, 2019 by Hanna Matyiku

On September 5, we are launching new payout cycles that will be determined by Incident Rate and a minimum amount of net sales. In addition to the existing 15 and 60 day payout cycles, we are introducing a new 30 day (1x Monthly) cycle to give more sellers providing a good customer experience a faster […]

What are Incident Fees?

Posted on August 1st, 2019 by Caroline

Incident Fees are incurred for orders that result in a poor buyer experience. Incident fees are separate from scheduling, commission, and processing fees. Incident Fees are indicators that your account can improve to provide a better shopping experience that keeps buyers coming back. Incident Fees are only charged when a Shopper indicates, and Tophatter confirms, […]

How can I optimize my Auction Campaigns?

Posted on July 30th, 2019 by Caroline

Optimization is key to selling successfully at Tophatter. If our Merchants are not successful, neither are we!  Here are a few tips to get started with Auction Campaigns: On the seller homepage, navigate to Performance under SELLING. Use the duration drop down to select which date range you would like to look at. You can […]

What is a Reminder Campaign?

Posted on July 19th, 2019 by Caroline

Reminder Campaigns are a new tool built to help generate demand and collect data on Shopper behavior. Products in Reminder Campaigns do not go up for auction; instead they are displayed more like an ad within the feed.  An impression is generated each time your product is seen on a Shopper’s screen. 1000 impressions means […]

What is a Buy Now Campaign?

Posted on July 19th, 2019 by Caroline

Buy Now Campaigns bring a fixed price option to the Campaign tool suite. These Campaigns are a win win: they drive more exposure, and potentially sales, to fixed price items, while also garnering more data on how these items convert Shoppers. Products in Buy Now Campaigns will run in a slot on the main feed.  […]

What is an Auction Campaign?

Posted on July 19th, 2019 by Caroline

Campaigns allow you to test new products in a highly controlled environment. You can group products with a desired scheduling quantity, daily budget, and lifetime (multi-day) budget and track the real-time performance of the grouping and products. Here are some definitions that you will need to know:  Daily Budget: This is the total advertising budget […]

We are Growing our Buy Now Offerings! Follow these Simple Steps to See More Fixed Price Sales

Posted on July 15th, 2019 by Hanna Matyiku

We are expanding our fixed price sales; get in on the growth! For a limited time, we are giving Buy Now products outside of Campaigns impressions for free! Follow these few easy steps to start growing your fixed price sales on Tophatter.