On September 5, we are launching new payout cycles that will be determined by Incident Rate and a minimum amount of net sales. In addition to the existing 15 and 60 day payout cycles, we are introducing a new 30 day (1x Monthly) cycle to give more sellers providing a good customer experience a faster […]
Incident Fees are incurred for orders that result in a poor buyer experience. Incident fees are separate from scheduling, commission, and processing fees. Incident Fees are indicators that your account can improve to provide a better shopping experience that keeps buyers coming back. Incident Fees are only charged when a Shopper indicates, and Tophatter confirms, […]
Optimization is key to selling successfully at Tophatter. If our Merchants are not successful, neither are we! Here are a few tips to get started with Auction Campaigns: On the seller homepage, navigate to Performance under SELLING. Use the duration drop down to select which date range you would like to look at. You can […]
Reminder Campaigns are a new tool built to help generate demand and collect data on Shopper behavior. Products in Reminder Campaigns do not go up for auction; instead they are displayed more like an ad within the feed. An impression is generated each time your product is seen on a Shopper’s screen. 1000 impressions means […]
Buy Now Campaigns bring a fixed price option to the Campaign tool suite. These Campaigns are a win win: they drive more exposure, and potentially sales, to fixed price items, while also garnering more data on how these items convert Shoppers. Products in Buy Now Campaigns will run in a slot on the main feed. […]
Campaigns allow you to test new products in a highly controlled environment. You can group products with a desired scheduling quantity, daily budget, and lifetime (multi-day) budget and track the real-time performance of the grouping and products. Here are some definitions that you will need to know: Daily Budget: This is the total advertising budget […]
We are expanding our fixed price sales; get in on the growth! For a limited time, we are giving Buy Now products outside of Campaigns impressions for free! Follow these few easy steps to start growing your fixed price sales on Tophatter.
Tophatter is pleased to offer our sellers the ability to purchase shipping insurance through our third-party label provider, EasyPost. Sellers will need to weigh the cost and benefit before purchasing insurance, as it may not be advisable on all orders. How to purchase insurance: For orders where the final bid is less than $100 (excluding […]
We are launching a week-long sales event to encourage more volume and higher ASPs through increased competition. From June 8-14, Shoppers will be incentivized to buy more products during “Rewards Week,” as all purchases made during this week will unlock discounts that can be used on June 15, Tophatter Day. The more Shoppers buy, the more […]
This FAQ will help you learn more about our Campaigns tool and how to best use it. As the tool continues to evolve, so will this FAQ. So check back to continue learning.